Terms such as ‘ethical’ or ‘eco-friendly’ have no legal significance and encourages lack of accountability
This recent article from DownToEarth takes a deeper look at greenwashing in the fashion industry:
The term ‘greenwashing’ was coined by environmentalist Jay Westervelt in 1986 which refers to misleading advertisements or false claims by companies that suggest they are doing more for the environment than they actually are.
Such practices deceive customers with claims that are not backed by evidence and bear social, ethical and environmental repercussions.
Have a read to learn how to identify greenwashing.
This recent article from DownToEarth takes a deeper look at greenwashing in the fashion industry:
The term ‘greenwashing’ was coined by environmentalist Jay Westervelt in 1986 which refers to misleading advertisements or false claims by companies that suggest they are doing more for the environment than they actually are.
Such practices deceive customers with claims that are not backed by evidence and bear social, ethical and environmental repercussions.
Have a read to learn how to identify greenwashing.
Our Chief Sustainability Officer Suma Pakki takes the Startup Day Mainstage in San Francisco this week, pitching ECLIPSE™ as a Materials finalist for Trellis Group's Startup of the Year.
Trellis’s annual list goes beyond a simple shoutout. Selected startups get profiled on Trellis.net, pitch in webinars to climate executives and investors, and compete for Startup of the Year at Trellis Impact 26 in San Francisco.
