We wanted to share this piece about what brands need to know about sustainability.
Ella Barnett, in a piece published to Medium, What Brands Need to Know About Sustainability Moving into 2021:
A good product is no longer enough to win over consumers; instead, consumers are increasingly looking for brands that align with their values. With Millennials and Gen Z expanding in both influence and spending power, brands have no choice but to incorporate their demands. These generations are driving the sustainability movement, demanding with their dollars that brands take sustainability seriously. A new Capgemini Report shows that 79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact shown by a brand.
The global pandemic has shed a much-needed spotlight on sustainability within organizations and their supply chains, forcing difficult discussions about the role companies play in the future of our planet.
A study released in October 2020 found 81% of companies are more focused on sustainability today than they were three years ago. Another study released in July 2020 shows 79% of consumers are changing their purchase preferences based on the social responsibility, inclusiveness, or environmental impact shown by a brand.
Sustainability within an organization is no longer negotiable and greenwashing is no longer acceptable. We believe it's time for brands to start making a concerted effort to implement sustainable practices at all levels of the organization.
Ella Barnett, in a piece published to Medium, What Brands Need to Know About Sustainability Moving into 2021:
A good product is no longer enough to win over consumers; instead, consumers are increasingly looking for brands that align with their values. With Millennials and Gen Z expanding in both influence and spending power, brands have no choice but to incorporate their demands. These generations are driving the sustainability movement, demanding with their dollars that brands take sustainability seriously. A new Capgemini Report shows that 79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact shown by a brand.
The global pandemic has shed a much-needed spotlight on sustainability within organizations and their supply chains, forcing difficult discussions about the role companies play in the future of our planet.
A study released in October 2020 found 81% of companies are more focused on sustainability today than they were three years ago. Another study released in July 2020 shows 79% of consumers are changing their purchase preferences based on the social responsibility, inclusiveness, or environmental impact shown by a brand.
Sustainability within an organization is no longer negotiable and greenwashing is no longer acceptable. We believe it's time for brands to start making a concerted effort to implement sustainable practices at all levels of the organization.
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