A new international study by Unilever reveals that a third of consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good.
Unilever:
The study identifies two probable reasons for consumers’ greater focus on sustainable purchasing in emerging economies compared to developed markets. First is direct exposure to the negative impact of unsustainable business practices, such as water and energy shortages, food poverty and poor air quality. And second is the power of social norms. So, while Brazilian, Indian and Turkish people feel pressure from their family, friends and even their children to buy greener, more socially responsible products, this sense of social scrutiny is currently less prevalent in the UK and US.
Read the full report over on Unilever’s blog post, Report shows a third of consumers prefer sustainable brands.
Unilever:
The study identifies two probable reasons for consumers’ greater focus on sustainable purchasing in emerging economies compared to developed markets. First is direct exposure to the negative impact of unsustainable business practices, such as water and energy shortages, food poverty and poor air quality. And second is the power of social norms. So, while Brazilian, Indian and Turkish people feel pressure from their family, friends and even their children to buy greener, more socially responsible products, this sense of social scrutiny is currently less prevalent in the UK and US.
Read the full report over on Unilever’s blog post, Report shows a third of consumers prefer sustainable brands.
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